The main speaker was Kim O’Rourke of Merrie Marketing Ltd, who gave a number of tips about being passionate about your business.
This leads into being comfortable about what you charge. People are happy to pay for quality – if you know what difference you make to people’s lives, charging becomes more comfortable.
Respect money, or it goes away (same as people!).
Who is it that you want to be working for or with? Does your business make you leap out of bed in the morning?
Ask what difference can I make / what is the problem I can solve for people, then tighten that to a singular message.
There are four steps to take:
Marketing is about identifying what your customers want and giving it to them profitably (always measure and test it).
You may need to send the message 8 times before people respond – be persistent. Persistence isn’t the same as pestering!
When promoting what you do, always talk as if to one person.
Kim gave attendees a practical handout helping them to describe their perfect client, and also 15 top tips for a passionate business!
The evening ended with refreshments, and active networking during which the entrepreneurs shared their recent business experiences.
The next Entrepreneurs Alumni networking event will be on Wednesday 12th November.