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Using Video to Promote Your Business

How to harness the power of video in your e-marketing! Without doubt, video is now one of the most powerful ways to promote your business online.

With Google’s love of ‘content’ driving the way that internet traffic is driven to your website and social media pages, you can’t get away from the fact that using video is something you need to be exploring.

For example, latest research shows that posts containing a video reach twice as many people as posts with an image. This is really significant, particularly since Facebook is now restricting the reach of posts made on business pages.

There’s so much you can do to promote your business with Facebook but:

  • How do you get started?
  • What equipment do you need?
  • Isn’t it terribly technical?
  • Will it be expensive?

Answers to these questions along with a simple step by step plan to get started with making short videos will be given in this workshop.


Learners must be aged 19 at the start of the course.

How will it be delivered?

The workshop is led by Mike Walter, professional photographer, video-maker and tutor. He will provide demonstrations and loads of invaluable tips and techniques for getting started using video to promote your business online. You will receive feedback throughout the workshop from your tutor who will help you identify how to apply the new skills and knowledge in your business.

Prior knowledge

You need to be planning to run, or currently running your own small business.

What do I need to bring?

In addition to yourself, a pen and notebook would be useful. Course handouts will be provided

Where does it lead?

Your tutor will be able to advise you of any follow on or suitable courses. Your tutor will be able to suggest other training available locally that could help you progress your skills as a business owner.

What does the course cost?

Each half day workshop costs £18 including VAT per person.

How do I book?

To book your place on the next workshop please contact Andrew Maliphant on or alternatively speak to him 07772 053778.
When: Saturday 27th June
Where: Yorkley Village Hall
Time: 9.00 – 12.30